Like a bourbon-fueled shadchen, Shaw will introduce the music world to that of cocktails with a contest. Inspired by Marcos Tellos' Downtown Sub District Cocktail Competition this past February in which entries were chosen to represent seventeen of L.A.'s downtown neighborhoods, In The Drink asks entrants to submit cocktail recipes based on their favorite song from a CD compilation that includes local L.A. bands such as Le Switch, Adaline & The Philistines, Radar Bros. and The Afternoons.
Winners will have the satisfaction of seeing their recipes printed alongside the song in a CD booklet with the CD. "I'm gonna take (the CD) to Tales of the Cocktail in New Orleans next month and hand them out as a way to get people excited about what's going on in the L.A. cocktail world."
Winning recipes will be selected by Shaw, members of the various bands, and a handful of L.A.'s cocktailians.
"Originally my goal was just to get bartenders to listen to my friends bands and my friends to try drinking something besides a Jack on the rocks. But now I'm hoping to generate enough interest to hold a fundraiser at a venue where the bands can play and the winning cocktails, drunk."
So take a hint from L.A. local gal rockers The Go-Gos:
Make up that face
Jump in the race
Life's a kick in this town
Contact Rachel Shaw at email@example.com for a CD and prime your shakers. The deadline for entries is June 20th.