Photo by Gina PollackA massive crowd gathered on Sunday, July 27th, for American Apparels second edition of the Factory Flea Market.
Photo by Gina PollackA twelve-hour sale of discounted garments, accompanied by DJs, refreshments, and inflatable slip-n-slides.
Photo by Gina PollackThe pink factory building towered over a blue tarp, which covered the parking lot and was littered with heaps of damaged and surplus clothing items. The corner of 7th and Alameda was a sea of two-toned track shorts and Ray Ban sunglasses.
Photo by Gina PollackVisitors waited in lines for 35 hours and paid a $5 entrance fee before being admitted to the sale.
Photo by Gina PollackIts worth it. We love American Apparel clothes, said this group of twenty-somethings, who had been waiting for over 3 hours.
Photo by Gina PollackOwner Dov Charney and company. Charney could be seen weaving through the crowds in the afternoon, scouting models with his digital camera.
Photo by Gina PollackShoppers sort through boxes of garments, collecting their armfuls of purchases.
Photo by Gina PollackWithout dressing rooms, customers try on garments over their clothes.
Photo by Gina PollackTreasure hunting through the surplus.
Photo by Gina Pollack
Photo by Gina PollackAnd this is itthe clothes that have launched American Apparel to international success: sweatshop-free, cotton clothes in signature colors. Good stuff.
Photo by Gina PollackThose that werent waiting to get in or sorting through clothing browsed the alleyway between the factory buildings, buying everything from snow cones to Spin Art.
Photo by Gina PollackFactory employees check out customers in tents, pricing items, monitoring the grounds, and counting cash.
Photo by Gina PollackCompany employees scoured the crowd with digital cameras in the hopes of finding the next American Apparel billboard star. Isabel, 15, holds a sheet of paper with her name and phone number, while the recruiter snaps a photo.
Photo by Gina PollackIt-girl Sky Ferra and friend enjoy the events oversized slip n slides.
Photo by Gina PollackA couple of American Apparel employees enjoy the festivities.
Photo by Gina Pollack
Visitors get their photos taken in front of this neon green, Legalize LA backdrop, receiving a free print as a souvenir.
Photo by Gina PollackVisitors get their photos taken in front of this neon green, Legalize LA backdrop, receiving a free print as a souvenir.
Photo by Gina PollackOther guests make piles of their findings in carefully guarded piles, going through each to find the right purchase.
Photo by Gina PollackThis vendor sells custom t-shirts, attracting attention with his neon-pink jump suit. Party photographer, Mark The Cobrasnake Hunter, gets ready to snap a picture in the background.
Photo by Gina PollackHot accessory of the day? Trash bags filled with newly-purchased garments.
Photo by Gina PollackA green truck rested at the end of the alley, selling organic snacks.
Photo by Gina PollackVendors set up a silk-screening booth in the alley, where visitors could personalize their cotton garments.