Yes on Prop 37 Releases TV Ad: "Food Is Love"
Screen shot from new Yes On 37 commercial
If you're looking for the disparity in power between the two factions clashing over Proposition 37, the upcoming ballot initiative regarding the labeling of GMO products, consider this: The No-On-37 folks have spent tens of millions on ads, including a barrage of television commercials, opposing the Proposition that have aired over the past few months. The Yes-On-37 folks released their first commercial today. You can view it below.
It seems the media blitz, funded mainly by huge companies such as Monsanto and DuPont, is working. According to this week's LA Weekly news feature on Prop 37:
Just a few weeks ago, supporters outnumbered opponents by a margin of 3-to-1.
But a poll released Oct. 11 showed a sharp decline in support: 48.3 percent of likely voters now say they are in favor of the proposition, while 40.2 percent are opposed, according to the poll conducted by Pepperdine University School of Public Policy and California Business Roundtable.
This shift in support can probably be largely attributed to television ads, as well as endorsements including an L.A. Times editorial that came out against the amendment. There are also plenty of questions surrounding the litigation that will undoubtedly arise if the law is passed, and even proponents of the measure agree that the proposition itself is poorly written.
Is all the litigation and confusion worth it to begin to work towards greater transparency in food labeling? With 10 days left before the election, that's up to you to decide.
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