It's summer. So yeah, call us beach party poopers, but the very name association of flip-flops and wine makes us nervous. We're having visions of FlipFlop Wine advertising campaigns featuring Chardonnay bottles half-buried in the sand and sporting the latest in wine koozie fashion, which, by the way, is apparently called a Woozie. The things you learn during the summer.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
But with this new wine label, there is charity involved, so we gave those four summer-ready whites a second sip (Washington Riesling and California Pinot Grigio, Moscato and Chardonnay; the label also offers a Cabernet Sauvignon, Merlot and Pinot Noir).
For every bottle purchased, a pair of -- surprise! -- flip-flops is donated via Sole4Souls. Enter obvious Toms highly successful global awareness business plan similarities here (Note: Unlike Toms, there is a 100,000 bottle/flip-flop limit on first year sales. A drinking cap, in essence). The less obvious name connection: Vintner David Georges supposedly often sports flip-flops among the vines.
The retail price on all of the wines is $7 -- good for the wallet but sometimes not as great on the palette. But among the whites, we thought the Pinot Grigio was a particularly good value. And yeah, we know what you're thinking. No, this isn't a revolutionary Pinot Grigio (it's $7 after all). But for the price, it's a suitable weekend picnic wine -- think summer melon and apricots with a dry (enough) finish. Or better yet, toss it into a white sangria (this peach version would be pretty great with Pinot Grigio rather than rosé). You might even want to pull out the rhinestone-covered flip-flops for that.