Want to Buy a Food Magazine? Edible Los Angeles For Sale
For everyone who's been missing their copies of edible Los Angeles, the very pretty quarterly food magazine that graced the stalls of area farmers markets and various local restaurants and gourmet shops, and then went missing in action, here's an update. The magazine, which went on hiatus after the Fall 2009 issue, is now up for sale. It's actually been for sale since January. The reason for the magazine's suspension, according to publisher and owner Liz Silver, was a combination of economics and time. "I mistakenly thought that [running] a quarterly magazine would be a part time job. It isn't," said Silver by phone this afternoon.
The edible community, as it's called, is a large one, encompassing over 50 publications, which are franchised out to local publishers and owners. Edible LA, which began life with its Summer 2008 issue (that would make 6 issues, if you're counting), was smartly edited by Lucy Lean, and focused on local chefs and farmers, recipes and market-driven, as they say, content. (Full disclosure: this writer contributed one story to the magazine.) So if anyone reading this wants to own a food magazine, they should get in touch with Silver, whose day job is executive producer of Believe Media. She's looking for a buyer for the endeavor that she describes as a "labor of love." It is probably, one would point out, a full-time job.