Eating at Wahlburgers, you won't get six-pack abs like Mark Wahlberg in his Calvin Klein heyday. You can, however, enjoy the vicarious (and guiltless) thrill of watching the former Funky Bunch frontman help run a burger emporium.
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If the deal goes through, don't look for Wahlberg and his pecs the size of dinner plates to make a major visual impact. He's not keen to be onscreen and will likely take a behind-the-scenes role in the show. Boo. What's the point of a Mark Wahlberg show where he doesn't get shirtless? That's just bad marketing.