The LocoL Truck Takes to the Streets
The LocoL concept is reverse-engineering itself: It started as a brick-and-mortar restaurant, and now it's a truck everywhere.
This Roy Choi and Daniel Patterson creation, which so far has its permanent locations in Watts and Oakland, is officially launching its food truck today. It will rove Los Angeles five days a week, starting in Pasadena.
The menu is an abbreviated version of the restaurant's, featuring bowls, "burgs" (hot sandwiches like BBQ turkey and chicken sausage) and "foldies," which are a sort of griddled soft taco. The prices are all one dollar more than at the Watts restaurant, though they're the same as in Oakland.
The LocoL concept is all about bringing healthy, filling food to areas that are often underserved by non–fast food restaurants. It looks like the truck will be visiting a variety of L.A. County neighborhoods, and probably will be a nice money maker for the project.
Check the site for daily locations. You know you'll want to get there early.
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