Schmuck With a Truck: Food Truck, Catering + Maybe a Brick-and-Mortar Deli

Fiddler on the Reuben
Fiddler on the Reuben
Photo Credit: Eric Hargrove

"It's a tough business," said Koven, "but it's been great." While in New York, Koven owned Mediterranean restaurant Pyramida Grill. But since the Los Angeles food truck scene seemed over-saturated with ethnic cuisine, he decided to go deli-style. "It's more mainstream. Something people can eat every day," he said. Menu items include the Oy Vey Wrap, the Lean Schmuck, Bubbeleh's Brisket (our favorite) and the Schmuck Special Hooked Up Triple Decker.

Need some schmucks to lighten the mood at your next office lunch meeting or baby's bris? It might not be kosher, but the prices are. Platters range from $13.95 per person depending on the order. And, there's peanut butter and jelly sandwiches with bananas and award-winning lemonade. For more information, call (310) 321-8714.

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