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Organic Water? Straight Outta West Wales

Wales, that wee country that perches on England's lap, is known for its harpists and sheep. But if llanllyr SOURCE has its way, it will be adding organic water to its portfolio of admirable assets. For the past eleven years, the company has been sucking water from under its certified organic fields in western Wales and pumping it into elegant bottles and recycled aluminum cans.

Okay, so llanllyr SOURCE doesn't come right out and say, "hey, we've got the organic dwr," but the company toots its own pibgorn all the same, allowing readers to make whatever assumptions they wish: "The farm has been accredited organic by the Soil Association for many years, but more than that it has never been farmed any other way. Our sources are entirely sustainable. We have Organic Farmers and Growers accreditation for both our line and processes."

Scientists may take issue with the notion that the farm's organic soil guarantees that the water beneath is organic -- or that water can be organic in the first place. It's certainly a tenuous marketing angle. All the same, there is no denying that this is some ancient stuff. According to the company, from 1180 until the 1500s, a Cistercian nunnery perched on the site, and the sisters quenched their thirst with the same water we, for a not-so-small fee, can enjoy today. How pure is that?


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