No matter how addicted you are to Nutella, you probably haven't powered down an entire jar in one sitting, never mind in four minutes.
Former-anoxeric-turned-bodybuilder-turned-champion-competitive-eater Furious Pete shows how it's done and also -- what you might look like during the experience. Which might dial back your craving for Nutella a few clicks.
The video reminds of the time our friend Steve took up the dare of eating an entire stick of cold butter straight out of the fridge during a house party. We took up a collection from other party-goers that nobody contributed to. So despite there being no financial incentive, Steve snapped into a quarter pound of cold butter like Macho Man Randy Savage into a Slim Jim.
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It turns out Furious Pete collects video of his own and others' stunt eating on his semi-broken website, including a Tosh.0 video of people eating butter.