We caught up with Kitchen 24 impresario (and Commissary partner) Dave Dickerson to chat about expansion plans for his 24-hour modern diner, currently with one location in Hollywood. The next Kitchen 24 location, which should open in the heart of West Hollywood in October, is in the middle of a massive tear-down and rebuild. Why WeHo?
"I felt it had a more metropolitan appeal than just 'Boys Town,' but it's still a central location for nightlife," Dickerson says.
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After that opens, he's setting his sights on launching locations in downtown LA, Studio City and the westside. Then, San Francisco, San Diego and possibly even Las Vegas beckon.
The cash infusion comes from private investors, and each restaurant is a standalone entity, but the menu, the design and the 24-hour concept are the same.
"We didn't want to do 24-hour frozen food, like Denny's," Dickerson says. Look for expanded vegetarian, healthy and low-fat options at the West Hollywood location, as well as improved coffee service (that'd be the Commissary influence).
The decor, which is being overseen by Spacecraft, will feature the same color palette (vanilla, chocolate and strawberry) and "modern diner" elements (chrome, mirrors, glass) as the flagship location. And, of course, it will stay open around the clock.