Japanese Label Uniqlo Unleashing Shorts Inspired By Baskin-Robbins Flavors
A selection of the ice cream shorts
Along with painful sunburns and chlorine-stung eyes, a towering cone of ice cream signifies summer in all its glory. Japanese retail monstrosity Uniqlo is tapping into everything that a drippy dessert can evoke with a new line of 31 beach-appropriate bottom-wear designs inspired by Baskin-Robbins ice cream flavors.
Considering that palm trees, surfboards, and shark fins make it on to swimming trunks, ice cream doesn't feel like a strange evolution. Unfortunately, you won't find a goofy grinning clown cone etched across the crotch.
Mint Chocolate Chip
Instead, the subtler designs of the "BR" collection ($12.90 from the Uniqlo site) possess color schemes and print patterns that echo those of specific ice cream collections. "Mint Chocolate Chip" pairs dark-brown flowers with several shades of cool sea foam. "Orange Cheesecake" has psychedelic swirls that might make it look as if your thighs are melting.
Very cool, but we'd still prefer a clown cone across the crotch.
Get the Food & Drink Newsletter
Our weekly guide to Los Angeles dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.
More Food & Drink News
- A New Wave of L.A. Social Enterprises Serve Pizza and Coffee With Community in Mind
- SCI-Arc's Adorable Campus Cafe Is No College Cafeteria (And It's Open to the Public)
- In a City With Few Meat CSAs, Could This Box Be the Future of Grass-Fed Beef?
- Chef Phillip Frankland Lee's 10 Favorite San Fernando Valley Restaurants