How an L.A. Band Stumbled Into the Weird World of Instagram Food Fetishes
Welcome to sploshing!
There is an ancient edict, passed down from generation to generation, that goes something like this: If it exists, somebody has made Internet porn of it.
That immutable truth was revealed to the Los Angeles band Flowfield the morning after they posted to Instagram a bunch of snaps from their recent video shoot.
Flowfield were not trying to make porn. They did want their friends to live out their fantasies, but the fantasies were mostly about giving their friends full permission to make a bunch of mayhem as they devoured their favorite childhood foods. The band thought it would be silly, sloppy fun. Says Flowfield’s Elizabeth Joy Guilliams, “It was a no-brainer: We needed to make a video anyway. Let’s put people’s favorite food in front of them and give them permission to get super messy while eating to our song.”
But after filming, the band realized they had accidentally made a sexy-time motion picture story.
“We shared our music video with a friend, and he casually asked if we were sploshers,” Guilliams says. The band had no idea what he was talking about.
Sploshing, or “wet and messy” (it can also be called “gunge,” “softcrush” and “messyhot”), started out as have-sex-in-food porn. After lots of amateur enthusiasts got their hardcore videos pulled from posting sites, the genre morphed into just the food — hold the sex. Basically, it's non-adult footage of super-freaky food play.
Sploshing is not your run-of-the-mill, daintily placed ribbon of whipped cream or chocolate sauce. WAM is more like an entire pail of silky cake batter poured onto a consenting body. With sploshing, it’s the dose that makes the poison, so to speak. Sometimes, though, the scene isn’t untidy. Witness @breadfaceblog on Instagram, who has more than 64,000 followers — with only 44 posts. Viewers still get all the voyeuristic pleasures of watching food play; they just experience it without the naked bits.
In Flowfield’s video for their song “Seeing Lovers,” people get wet. And they get messy. And when Flowfield posted photos from their video to Instagram, the band went from zero to more than 500 followers and counting.
“I don’t think it’s fully hit me yet,” Flowfield’s other member, David Resnick, says of the unexpected enthusiasm for his work. But he’s basically into it. “I think accidental porn, in general, is pretty cool and is a turn-on in and of itself.”
With the unexpected surge in followers that first night, Resnick and Guilliams decided to ride the wave and hashtagged their Instagram photos with WAM-friendly keywords. The response has been overwhelming. “There seems to be people viewing from all over. What a blessing,” says Resnick.