Cheetos to Debut Limited-Edition Cinnamon-Sugar Cheetos Sweetos

Doing a complete 180 from its popular Flamin’ Hot version, Cheetos is introducing a new limited-edition cinnamon-sugar flavor called Cheetos Sweetos.

They just had to, right? 

The new limited-edition flavor will be sold starting in mid-February at stores across the United States. It is the first and only time Cheetos has made a sweet version of its iconic crunchy puff in the brand’s 67-year history. With Chester sporting bunny ears and carrying an Easter basket, it's likely parent company Frito-Lay is eyeing the kids' market with these. Rather than the signature random squiggle shape, Sweetos look like a cross between a donut and a flattened cinnamon bun.

It’s a long way from the sharp-cheddar taste Chester Cheetah craves. But in this brave new world of chocolate-cherry Twinkies, red velvet Oreos and pecan pie Pringles, it kind of makes sense. (Sister-brand Lay's had great success with its chocolate-dipped potato chips in 2013.)

Cheetos Sweetos will come in 7-ounce bags for a suggested retail price of $3.49. Whether they go the way of Taco Bell’s Cinnamon Crispas is up to you.


Want more Squid Ink? Follow us on Twitter or like us on Facebook, and follow Samantha Bonar at @samanthabonar.


Sponsor Content

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >