Maybe because we used to work on the dark side, we're suckers for a good viral marketing ploy (see: viral buzz, brand ambassadors, evangelizing, product seeding, online influencers, etc.). That being said, when we saw Digg founder Kevin Rose, L.A.'s own Mahalo CEO Jason Calacanis and Rubicon Project ... More >>
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Erin BroadleyGirls in Tech at The Must BarA very powerful female once mused, "There is a special place in hell for women who don't help each other." Fortunately, the opposite was the case last night at the Girls in Tech "New World of PR" e ... More >>
Erin BroadleyMashable.com's Pete CashmoreWe were at it again last night, and the party pings did not stop coming. Bumping into Fast Company guru Robert Scoble and PR impresario Brian Solis in the Hilton Hotel lobby after listening to an enlightening Core Conversation organized by Digg's marketing mu ... More >>
Erin BroadleyAlexia Tsotsis with Brian SolisAfter we were inspired by the How to Rawk SXSW panel, Web Editor Erin Broadley and I decided to get our blog on at the TechSet blogger lounge - after winding our way to the "Being John Malkovitch"-esque semi third floor we found our way to the Tech S ... More >>