South by Southwest (or just "South by" if you're cool and/or in a fake hurry) is well under way, with the interactive and film portions kicking off last weekend and the biggest draw, the music, just beginning.
Couldn't make it all the way to Texas? Fuck it. For those of us left behind, we bring you the guide to re-creating SXSW here in Los Angeles. It's easier than you think, probably just as fun, and definitely not as much of a hassle.
SXSW may have the Microsoft Lounge, AT&T Lounge, Alcatel-Lucent Trend Lounge (swanky!), Samsung Blogger Lounge and Dell Lounge, but Los Angeles has a bunch of corporate lounges, too. Like our own Samsung Lounge at the corner of Wilshire and La Brea. So get your laptop, toss a velvet throw pillow on the concrete and blog around that old building with the obnoxious eyesore of a Samsung sign sitting high atop its roof.
Lest we forget that Coachella is just a guitar pick's throw away, here are a few shows in the next few weeks of bands that your friends from high school will be spinning in three years when they're done listening to Kings of Leon. Along with playing at SXSW, NO is at the Echo every Monday this month, Islands at the Bootleg on Wed., March 14, Big Deal/2:54 at the Echo on Tues., March 20, and Sharon Van Etten/The War on Drugs at Avalon on March 20.
"So are you gonna upgrade to an iPad 3?" "iPhone 5 -- curved screen or what?" "Check out this app my friend designed..." "This Instagram? No filter. Seriously dude -- no filter." "Hey Britta! Cool blog post about big data." "Those headphones are the shit." There's no shortage of tech talk at SXSW, so for this we suggest heading over to an Apple store, finding a 24-year-old with a cool, spiky backpack and neon hair who most likely owns a million-dollar start-up company and start talking shop.