Every morning during Sundance, a citywide ritual occurs. By the time the tardy sun finally comes over Park City’s Wasatch mountains, competitive teams armed with heavy-duty stapler guns and stacks of posters are fanning out through the streets to put their films’ mark on the surprisingly few bulletin boards designated for public advertising. Because of the limited space, and a hefty fine for posting bills anywhere else, the competition is intense, and it requires a vigilant campaign to keep your poster in the public eye. With several hundred films vying for attention, the hope is that if the right people walk by at the right time and notice your film, even subconsciously, they might remember to see it, and good things might happen. In the war for exposure, the flier squads are the infantry, constantly trying to form a beachhead on every festivalgoer’s... More >>>