Wendy Greuel Claims Fundraising Lead In 2013 Mayor's Race
The relentless Wendy Greuel today claimed the early-early fundraising lead in the 2013 mayor's race.
Greuel raised $519,000 in the first six months of the year. That bests Councilwoman Jan Perry, who reported $457,000 and Austin Beutner, who raised $405,000.
The winning candidate will likely have to raise upwards of $6 million, so...
... these numbers don't tell you much, especially with the self-funders in the field. Beutner, for instance, could easily put the entire campaign on his American Express card.
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But no matter how meaningless these numbers are, each campaign is working hard to spin them. Here's how each one is doing it:
Greuel: I'm the most frugal! Greuel has every right to crow about her early fundraising lead. But she's also claiming her early advantage in cash-on-hand shows she's the most "frugal" candidate. Put a big asterisk on that, because she could be incurring expenses that will get billed later.
Beutner: I got a late start but I'm closing fast! His folks are saying that since Beutner started six weeks after Greuel and Perry, he is actually the true frontrunner on a per-week basis. "Austin is certainly setting the pace," said consultant Sean Clegg. OK, fine, but Greuel did raise more money.
Perry: If you count matching funds, I'm actually leading! In a release, Perry added her matching funds to her fundraising total, for a grand total of $660,000. OK, but all the other campaigns could have done the same trick, so that doesn't mean much.
And don't forget radio host Kevin James. He brought in $91,000. His spin: We have more small donations, and $91,000 rounds up to $100,000! James put out a release last week claiming $100,000 in contributions, mostly from small donors. When the report came in today, it was actually $91,000, which only rounds to $100,000 if you are rounding to the nearest $100,000.
Still on the sidelines are Zev Yaroslavsky, Eric Garcetti and Rick Caruso. August is a terrible month to launch new products, so look for them to start making their decisions in September.
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