Virgin Group founder Richard Branson is now dipping his feet into the film-and-television industry.
According to The Wrap (via LA Biz Observed), the mogul announced on Friday the launch of Virgin Produced, a film and television development company that will be based in Los Angeles. The company, which is a joint venture between Virgin and Relativity Media's Rogue Pictures, will be run by Jason Felts and Justin Berfield, both former producers.
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"At Virgin Produced, we look to break some old molds while providing talent a place where they know their work will be embraced and supported," Felt stated. "With Rogue's boundary breaking approach and Virgin's entrepreneurial strength, the brands are perfectly suited for each other."