Red Ink Dept.: L.A. Times to Drop Letter "A" in Headlines
In a move widely seen as an attempt to save on ink and paper costs, the L.A. Times has begun to eliminate the letter "A" from its print-edition headlines, replacing it with "O." The change will apparently be phased in gradually and today took the form of South Bay Congresswoman Jane Harman's last name appearing with an "o" in place of its second "a" in the Page A-11 headline, "Harmon denies lobbying Justice."
Graphics experts and typography pundits have long debated whether this strategy saves much ink or space with sans serif type, although a cautious consensus has built up over the past few years that it can make a difference in the serif-style fonts favored by the Times. The Tribune Company-ordered changeover had been expected since the election of Barack Obama last November.
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