Frakentrader?

Whole Foods and Wild Oats grocery chains, as well as food-makers Heinz and Frito-Lay, have pledged to go GE-free. In England and the rest of Europe, even McDonald’s has turned against GE, although the fast-food giant has pointedly avoided a GE cleanup in the U.S., where the public outcry remains minimal.

GE-Free L.A. says commercial grain wholesalers such as Archer Daniels Midland are segregating their GE grain supplies, enabling companies to boycott GE brands. Trader Joe’s, however, insists it needs labeling laws to act. State Senator Tom Hayden (D-Los Angeles) has a GE-food-labeling bill set for hearing this month. Meanwhile, Monsanto Company and its rivals launched what could be the stupidest $250 million TV ad campaign ever, to sell consumers on GE food.