This time the target is none other than Republican presidential candidate Mitt Romney, whom the site notes could also be a cheater of sorts.
No, he hasn't taken on multiple wives like his Mexican ancestors (yes, we said Mexican):
The site erected billboards in Romney's home base of Boston. They say:
If cheating on your taxes is ok, so is ... AshleyMadison.com.
Cheating might be a strong word here. You see, Romney keeps a lot of cash (millions, in fact) in places like the Cayman Islands and Switzerland, where taxes are low or next to nil.
Of course, if he kept the money here, a lot of it would go to work for the U.S. people paving roads, letting the elderly get healthcare, and contributing to the payments for the nation's Bush-recession unemployed.
But that doesn't mean what the candidate has done is illegal ... yet. You see, Romney has only released two years worth of tax returns to the public, a masquerade unprecedented in contemporary presidential elections.
And there's some speculation that he doesn't want us to see where all he keeps his funds.
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In any case, Ashley Madison has concluded he's of the cheater variety, even if Mitt is a one-woman man rare to his Mormon roots.
Noel Biderman, CEO of AshleyMadison.com, put it this way in a statement sent to the Weekly and other outlets:
I consider paying taxes much the same way. Is paying 15% when your receptionist pays 25% cheating? Is using a high priced accountant to use legal loopholes cheating? Is taking your money offshore where the government has no jurisdiction cheating? What Governor Romney doesn¹t get is that 99% of Americans don¹t have these same privileges and pay their fair share of taxes. He might call it working the system, I call it cheating.