The Beef Bowl is a 56-year-old tradition that has Rose Bowl college football rivals face off over a plate or two of Lawry's prime ribs in Beverly Hills.
But usually the heroism is left for the game.
This year, Oregon guard Mark Asper was a true, dining-room hero.
Last night he performed the Heimlich maneuver on a random diner who choked on some food:
Perhaps Paul Diamond picked the right time to, as he put it, bite "off a piece of meat slightly larger than I could swallow." Cause the big guard was in the house. And, perhaps more importantly, he knew the proper way to tackle that chocking victim.
Turns out Diamond's son gave it a try and "pressed a bit too high" before the 6-foot-7, 325-pound Asper moved in and "did a proper Heimlich bear hug," according to what Diamond told City News Service.
Not appetizing if you're a fellow diner, sure. But for this year's Rose Bowl teams that filled the room, including Wisconsin, the dinner was free.
Diamond is a Sherman Oaks-based TV veteran who has written for Married ... With Children and Miami Vice. His son Tom goes to Oregon.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Was Asper a lifesaver? Not quite, says Diamond, who somehow clung to life with a clump of protein in his throat. However, he said, "I'm quite grateful."
As for who won the Beef Bowl? It a publicity event, not an eating contest. Wouldn't be safe.
Tie. But score one for breathing.