The folks behind WeedMaps, the Southern California-based website that shows you where your friendly neighborhood pot shop is located, have purchased the domain name marijuana.com.
And you just know how much they paid for it: That's right, a reported $4.20 million. They probably overpaid by $200,000 just to come to that number, but it might have been worth it in free press alone. Ahem.
The official statement from the WeedMaps folks says ...
... the purchase price was "an undisclosed amount." Except that several blogs pegged it at 420. Maybe it was just a good guess.
WeedMaps says the URL dates to 1995 and has had 300,000 regular users lately.
What are they going to do with it? Expand and multiply:
WeedMaps Media intends to create entirely new website content for Marijuana.com. In addition, WeedMaps Media will bridge the site with the pre-existing WeedMaps.com membership database, eventually allowing for single sign-on across the entire network and effectively doubling the number of registered WeedMaps users to over half a million.
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Doug Francis, president of WeedMaps' Newport Beach-based parent company:
Well established, premium top-level-domains such as Marijuana.com are easy to remember, rank highly in Google searches, and attract thousands of visitors per day in type-in traffic alone.
No shit. Dot com.