Los Angeles has been called many things - douchetown, Mexico City II, land of the celebutard. But a heartland of farming it is not.
So you have to hand it to the folks at Anschutz Entertainment Group, the people behind Staples Center and the proposal to build an NFL stadium downtown. They're also naming-rights wizards, and if this rumor is true, they pulled off a doozy.
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According to the tweets of Sports Illustrated's Peter King, the yet-to-be-approved stadium with a so-far-nonexistent team might have a naming rights deal with Farmers Insurance.
Los Angeles Farmers Stadium? Maybe. Not only that, but the deal is said to be worth a possible $400 over 20 years, which would seriously defray the cost of the structure, now said to be in the, er, ballpark of $1.5 billion.
So who cares if the name doesn't exactly fit this city by the sea. It's all about the cash, and that, our friends, is Los Angeles to the bone.
And speaking of money men, in a story about the dueling stadium plans between AEG (headed locally by Tim Leiweke) and its partner in developing Staples Center (Majestic Realty and its boss Ed Roski), the New York Times reports that Roski made his V.P., John H. Semcken III, apologize to Leiweke after call him a "bad man" in a quote given to the Orange County register recently.