Latino groups unhappy with the scheduled appearance of Donald Trump on Saturday Night Live next month are planning a demonstration on the sketch comedy's home turf of New York.
The protest, titled the "SNL Dump Trump Rally," is scheduled for Nov. 4 at 6 p.m. Eastern time, organizers told us. The exact location was going to be announced at a later date.
"This is continuing our campaign to have this guy taken off the program," said Alex Nogales, president of the Los Angeles–based National Hispanic Media Coalition.
Trump is scheduled to host the program Nov. 7 despite a pronouncement by its home network, NBC, that it was "ending its business relationship with Mr. Trump" following his June remarks that Mexican immigrants are criminals and rapists.
The GOP presidential candidate has made vilifying undocumented immigrants a centerpiece of his campaign, and other companies, including Macy's, Univision and Ora TV, have cut ties with him.
SNL's announcement that Trump would host was especially stinging for groups such as the NHMC, which for years has fought for ethnic diversity in Hollywood. The show has had only two Latino cast members (and no Latinas) in 41 seasons. A dozen or fewer Latinos have hosted in that time.
Icons of Latino comedy — George Lopez, Cheech Marin, Paul Rodriguez — have never hosted.
Unhappiness with the show has been building, some critics say, and Trump's booking was the last straw.
"There's been a push from the community to be able to express dissatisfaction with SNL," said Felix Sanchez, chairman of the National Hispanic Foundation for the Arts.
The demonstration next week will help to meet the demand, he said. It's being organized by the National Institute for Latino Policy (NiLP).
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In the meantime, the National Hispanic Media Coalition will start firing off letters to SNL advertisers warning them that "you're helping this guy [Trump] with his message," Nogales told us.
So far a letter from a U.S. congressman, a letter from a coalition of 40 leading Latino groups and endless griping about the appearance appear to have had no effect.
NBC and the production company of SNL honcho Lorne Michaels have had no comment. Nogales hopes a campaign aiming at the show's advertisers will be effective in persuading SNL to rescind its invitation to Trump.
"Money talks," he said.