KCRW (89.9 FM) over the weekend named Jennifer Ferro as its new general manager in the wake of longtime station chief Ruth Seymour's announcement that she will retire Friday. Ferro previously worked as the public radio powerhouse's assistant general manager.
Santa Monica College's board of directors confirmed Ferro's ascension Saturday. She started volunteering at the station in 1991 and took the help as Seymour's second-in-command in 1997. She fills big shoes: 32 years ago Seymour transformed KCRW from a sleepy community college station into what many consider to be National Public Radio's flagship affiliate and one of the nation's most revered music outlets.
"She's innovative, courageous and independent," Seymour stated. "She's an experienced programmer, producer and fundraiser. She will make a terrific manager and I look forward to a KCRW under her leadership."
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Ferro will oversee the broadcaster's much-needed move out of basement facilities and into purpose-built studios that are scheduled to be completed in 2013.