L.A. pot shops are buzzing about an email pitch from a company that says, vaguely, that a pro-cannabis celebrity endorsement from the likes of Snoop Dogg could increase business by up to 75 percent.
Some are wondering if the business proposal is real (would a high-profile rapper and actor reach this low for cash?).
The fuzzy email, from a man, Nathan Hill, who identifies himself as the CEO of a company called Celebrity Green Room, reads:
I am sending this email in effort to provide you with information about an innovative and marketable opportunity to not only expand your patient base but also create an additional streams of revenue. I have spent countless hours performing the work and conducting the research to create a business model which uses the persona of various hip hop artisist in order to cultivate a more significant buzz around exisiting medical marajuna dispensaries. It is projected that by using a multi-million dollar celebrity like Snoop Dogg for endorsement purposes sales will increased by 35-75% on marijuana alone.
... By participating you will have the opportunity to reach five times the amount of people that you previously had access to.
The pitch also promises:
Endorsement opportunities and relationship potential with participating non-profit oganizations.
Opportunity to sell your Snoop Dogg music and merchandise such as CDs, clothing, etc at dispensary locations.
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Snoop is the most high-profile weed proponent in the nation, arguably outdoing even Cheech & Chong.
Still, some dispensary operators in this, the pot-shop capital of the nation, are understandably concerned by the weasely wording here.
We'll look into it.
Added: We want to emphasize here it's quite possible Mr. Dogg -- big fan, big fan -- has nothing to do with this. We'll keep you posted.