Hipsters rejoice. 'Tis the season to shop, and now you don't have to go to the mall anymore. Urban Outfitters is coming to where you are.
Specifically, the store is opening the doors to its latest location, in downtown L.A., tomorrow. But you can seek to warm yourselves in the glow of the commerce of cool tonight!
Yes, this is the hipster version of the lighting of the Christmas tree.
Tonight at 7 p.m. Urban Outfitters and "Bringing Back Broadway" boosters are celebrating the revival of yet another downtown theater with a marquee lighting ceremony at the Rialto at 7 p.m.
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The Rialto Theater at 810 S. Broadway is also the new home of said Urban Outfitters, which officially opens to the public tomorrow morning.
City Councilman Jose Huizar is the instigator of Bringing Back Broadway and is psyched that another venue will be part of the effort described by his ofice as "protecting, preserving, restoring and sustaining the operation of Southern California's historic theatres."
Urban Outfitters understands the market and knows where Broadway is going, and I thank them for planting their flag ...
From Latino theater to hipster haven, the Rialto, built in 1917 and once owned by Sid Grauman, has undergone quite a transformation. But so has downtown in general.
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John Hauser, Urban Outfitters CEO of "brand experience":
The Rialto movie palace building still has incredible character - you can feel the history when you are there. Urban is excited to be on Broadway and to be part of the revitalization.
Enjoy, people. Just respect the locals who came before you.