A mockumentary released today by Heal the Bay aims to promote the passage of AB 1998, a state measure that would ban the single-use of plastic bags in retail stores in California, according to a release by the nonprofit.
Actor Jeremy Irons narrated the four-minute piece, dubbed "The Majestic Plastic Bag," that follows a plastic bag's journey from a supermarket parking lot to the "Great Pacific Garbage Patch" in the Pacific Ocean. (See the video after the jump).
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The short film delivers a message of environmental conservation wrapped in comedic satire.
"Rather than lecturing the audience, we wanted to create a film that would capture people's attention with humor," stated Mark Gold, president of Heal the Bay. "At the same time, we saw this as subversive way to make viewers realize the serious, far-reaching problem of single-use plastic bag pollution.
Around 19 billion plastic bags are used by Californians that amount to 123,000 tons of waste. Many bags end up in the ocean with less than five percent being recycled, according to Heal the Bay.
The bill is scheduled for a floor vote in the California Senate at the end of August. Governor Arnold Schwarzennegar has expressed support for it. If passed, California would be the first state to ban single-use plastic bags at retail locations.