Choc Nitty’s All-Star Ghetto Mixtape Tour... starring Six Reasons, DJ Ayah, Fleshless, Jay Rock, Jay Ridah, Fatso Fasano, Grown Mo and many more

I’d call to get an ETA from my host, but it’s hard to know where to call Choc. He maintains an elusive cellular profile. The number changes a lot, and I’m never sure if it’s him I’m calling. It’s a holla into the void. But you can hit him the hip with an e-mail to his Sidekick. That thing is spring-loaded, and he responds in real time. Choc Nitty is super digital. He’s a recording artist, producer and engineer who mixes his magic in a small studio in South-Central. “I’m good with hands-on,” says the self-taught player. That’s the new Choc. The old Choc Nitty’s got a darker tale to tell.
Mixtape is an art form. A movement. A lifestyle. It’s a means by which the already-there and the wanna-get-there-real-bad in the rap game prove their bona fides. Mixtape is, of course, as old as hip-hop. In fact, in some ways, it is hip-hop. Hip-hop spread as a DIY street phenomenon whereby MCs would rap over familiar funk, soul and rock grooves mixed together by DJs and producers. Cassette tapes of these performances were sold at swap meets, out of the trunk, on street corners... wherever. And a nation was born.
This, however, isn’t your daddy’s mixtape. First of all, it’s not tapes, it’s CDs, and the current mixtape scene takes advantage of both modern technology — ProTools, MySpace (founder Chris DeWolfe is currently rocking Choc Nitty’s “Fresh” on his homepage) — and old-school, grassroots distribution: You still sell at swap meets, malls, underground record stores, etc. Unlike the old days, today’s mixtape artists aren’t promoting a movement; they’re promoting themselves and their particular scene within the movement. Choc and his homies are using mixtape to bring the same attention to Watts — and its emerging rappers like Jay Rock (currently on tour with the Game), Grown Mo (getting serious radio play), Guerilla Black, Glasses Malone and Hot Dollar — that has previously gone to Compton and Long Beach. And the way they do it is to reconstruct a track that’s already a hit from an established hip-hop artist and rap and/or sing over the track. It’s a way of saying, “I’m better; I’m next.” It’s also the way you establish and maintain street credibility, which is everything in rap today. As Choc says, “You gotta grind to shine.”
Kids are slanging them all over. It’s a hustle. Five bucks a pop. Hook it up or die trying. Failure is not an option.
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