Just in time for Easter weekend a Dallas auction house announced that one of four Energizer Bunnies featured prominently in the battery-maker's commercials will go up for sale in Beverly Hills.
This particular Mr. Bunny is expected to fetch at least $20,000 at the Signature Entertainment Auction April 10; opening bids start at $10,000. The 25-inch drum-banging toy was one of two most used for Energizer's television commercials prior to its "retirement" in 2000, according to Heritage Auction Galleries. The consignor is said to be a "well-known Los Angeles collector."
"My mouth dropped open when I first saw it operate," the anonymous consignor says. "It's like seeing a cartoon character come to life."
The company Allard and All Effects created four bunnies named A through C. This one is C and is also nicknamed Clint. A and B were not used for the commercials after their wheels were deemed impractical, so C and D got star billing, according to the auction house. Two other bunnies, a toy deep-sea diver and a would-be astronaut, were created for Energizer in later years.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
The Bunnies in contemporary Energizer commercials are digital animations.