There's Chambord and its "Pink Your Drink" campaign. Sutter Home has a white zinfandel wrapped in a pink ribbon. And, of course, Mike's Hard Lemonade has a pink version just for the occasion. All this feminine imbibing has raised serious cash for the cause.
Except that ... drinking alcohol can be a contributing factor in causing breast cancer!
In fact, federal health experts say that just one drink a day on average for women can increase the risk of breast cancer by 10 percent (PDF).
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So then this would be a little like having your local marijuana dispensary sponsor Narcotics Anonymous or Krispy Kreme putting the brand behind a healthy eating initiative.
Deborah Anthony, executive director of the Los Angeles County Affiliate of Susan G. Komen for the Cure, says that's why the nonprofit fundraiser will not let alcohol companies brand its events in exchange for cash.
"We try very hard to not discourage people who want to be generous and help us out," she tells the Weekly. "But we are also very much determined not to have ties to the sale of alcohol because of the ties between alcohol use and breast cancer."
By the way, if you really want to make a move against breast cancer, downing a beverage is so indirect. Contact Komen for the Cure. They're trying to raise a million bucks in one month for cancer research right now.