Bush Wins the Air War
No doubt Leo, Ben, Bruce, Bon Jovi and the other show-biz campaigners for John Kerry are as despondent post-election as the rest of Democratic-leaning Hollywood. But not the entertainment industrys bosses. Because Big Media is beside itself with joy at the reality of four more Dubya years filled with unfettered consolidation and conglomeration.
So it was hardly surprising that Tuesday night, Rupert Murdochs Fox News Channel, at 9:41 p.m. PST, first called Ohio for George W. even though voters in that state were still in line to cast their ballots. Gee, after the 2000 elections many mistakes, wasnt jumping the gun like that exactly what the broadcasters said they wouldnt do in 2004?
But it smelled like a repeat of 2000 when, at 11 p.m. PST on Tuesday night, Fox News had declared Florida for Bush even though Florida was still a statistical dead heat. Now, in 2004, Murdoch was just returning a favor, since his News Corp. continues to defy a July 2001 FCC order requiring it to divest itself of a TV station in exchange for the agencys approval to buy 10 TV stations from Chris-Craft Industries Inc. for $5.4 billion. What, Rupert worry? Now, with Bushs re-election, and Congress even more Republican than before, he can rest assured that the FCC will relieve him of his headache by amending its prohibition on owning broadcast outlets and newspapers in the same market.
Exactly 15 minutes later Tuesday night, NBC and its ratings-challenged relation, MSNBC, called Ohio for the president, again while voters there stood in line. Anyone recall how NBCs elections chief had claimed vociferously beforehand that the network would not compete, or even be influenced by, the actions of its rivals? Yet this, too, seemed a replay of 2000s shenanigans when, once Fox had called Florida for Bush, NBCs parent-company boss, General Electric chairman Jack Welch, demanded his news division to do the same. And that set in motion call after call for Bush.
This time, the other broadcasters waited. But was it mere coincidence that the next to fall in line was CBS, whose parent-company boss, Viacoms Sumner Redstone, had come out a few weeks earlier and admitted that the Republicans are best for his business?
In any case, GE/NBC had even more incentive in 2004 to do Dubyas bidding than last time around. Last month, the Republican-controlled House and Senate passed and sent to the White House a $137 billion corporate tax bill (dubbed No Lobbyist Left Behind by Goldman Sachs) that gave a huge $8 billion tax break to you guessed it GE. According to House Ways and Means Democrats and independent watchdog groups, GE spent a record $17 million lobbying Republicans in high places.
Meanwhile, Hollywood studios learned the hard way what supporting the Democrats will get them in a George W. Bush presidency: punished. In that same tax bill, movie companies watched while, at the last minute, House Republicans stripped the studios of about $1 billion worth of tax credits because the industry is so closely identified with the Democratic Party and had just hired Dan Glickman, a Clinton loyalist, to head its lobbying group. (Dont shed too many tears: The studios still held on to $336 million in tax breaks for movies made in areas with high unemployment.)
But, sensing a Bush win, Big Media moved quickly in the final days of the campaign to correct this bad mistake. To offset the installation of Glickman, a former Democratic congressman from Kansas who was also Clintons secretary of agriculture, as its new president and CEO, the MPAA decided to placate the GOP-controlled Congress with one of Ah-nolds aides. Stacy Carlson, formerly director of Schwarzeneggers Washington, D.C., office and overseer of Ws 2000 campaign activities in the 11 Western states, will serve as the MPAAs executive vice president of global government affairs.
With Ws gang sure to continue its rewards-incentives program for Big Media, prepare for four more years of 24/7 pro-Bush news and talk.
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