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Boing: Valentine's Day Inspires Spike in Viagra Prescriptions

Justin Timberlake demonstrates the steps for a proper Valentine's Day gift.

NBCJustin Timberlake demonstrates the steps for a proper Valentine's Day gift.

What's the American guy's popular choice for a super-awesome Valentine's Day gift? Chose one: A) Chocolate B) Roses or C) Dick in a box?

The modern man is so sensitive, romantic, and tuned into the feminine psyche these days. So you know the correct answer is C.

How do we know this? A look at statistics finds that Viagra and Cialis prescriptions seem to, uh, rise just before Valentine's day:

Is that a blue pill in your pocket or are you just happy to see me?

BloombergIs that a blue pill in your pocket or are you just happy to see me?

Bloomberg News did the number crunching and found that early to mid-February was the season of both erectile health and romance for the American dude.

Well, we can cut the guys a little slack. Turns out they feel that on this special day the pressure to perform is, well, large.

Bloomberg:

Stress, guilt and fear of failure can exacerbate the disorder, especially around the holiday when men feel their love is being tested, said Gail Wyatt, a certified sex therapist and psychology professor at the University of California, Los Angeles.

"It's almost like: 'This is Valentine's Day, so I must have sex,'" Wyatt said in a telephone interview. "All of this is media and marketing promoted, and I think we need to get back to what's really important in life, and that's really just being with people we care about."

By the way, Viagra still outsold Cialis $1.9 to $1.7 billion last year.