American Apparel T-shirts Under Attack
American Apparel is now in combat mode, defiantly selling the shirt
but also directing all media queries to its L.A. headquarters -- in
order, it says, to protect its employees.
"We printed out 5,000
shirts yesterday and will send them free to any gay groups who email
us," says Los Angeles corporate spokesman Ryan Holiday. He said his
company has also sent a shipment of 1,000 shirts to Charlotte, North Carolina, in time
for Pride Charlotte, the city's gay festival -- which, Holiday says, ant-gay protesters are planning to attend.
Apparel," Holiday says, "has a history of putting its money where its
mouth is. We have some resources and assets that your average protester
doesn't and we want to use those when we can."
To that end, the
garment giant is supplying a Saturday UCLA rally for Iranian democracy with "Free Iran"
T-shirts. Not that American Apparel is treating the Americn protest cycle as a
fashion season -- it plans to revisit its "Legalize Gay" theme.
"We're expanding different kinds of Legalize Gay men's brief and women's panties," Holiday says. "They're being tested now."
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