Advertising -- Coming To A Tweet Near You?
"... We leave the door open for advertising," blogs CEO Biz Stone. "We'd like to keep our options open ..."
What took you so long? It's not like Ashton Kutcher or Tila Tequila are going to mind. But advertisers might not be so warm to the opening. States The Times of London:
"Some are sceptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content."
Los Angeles Angels vs. Cincinnati Reds
TicketsMon., Aug. 29, 7:05pm
UCLA Bruins Double Header: M Soccer vs Duke & W Soccer vs Penn St.
TicketsFri., Sep. 2, 5:00pm
UCLA Bruins Men's Soccer vs. University of Akron Zips Men's Soccer
TicketsMon., Sep. 5, 5:00pm
UCLA Bruins Women's Soccer vs. North Carolina Tarheels Soccer
TicketsFri., Sep. 9, 7:00pm
The company also announced that "Twitter is allowed to 'use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute' your tweets because that's
what we do."
It's an interesting assertion. If someone "tweets" verbatim part of the news from the New York Times or even LA Weekly -- copyrighted material -- Twitter is saying it has the right to redistribute it. The service might be protected, however, as 140 characters, its maximum tweet length, is just a snippit, and such content, intermixed with other material, could be considered "fair use" under U.S. copyright law.
140: The Twitter Conference L.A., by the way, happens Sept. 22 and 23 at the Skirball Cultural Center.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss LA Weekly's biggest stories.