Abercrombie Offends Asians Again as Hollister Models Clown Koreans Via Twitter
A Hollister kook in action.
First of all, why any self-respecting Asian-American (or anyone else, for that matter), would wear anything Abercrombie after it used racist Chinese imagery on its T-shirts 10 years ago (and after repeated allegations of discriminatory hiring practices) is really way beyond our own small brain.
We just know this much: Abercrombie's Ohio-based, Asian-made Hollister line evokes an idyllic history of California surfing heritage without having anything whatsoever to do with the sport! So its wearers are true idiots -- the definition of poseurs -- and they're advertising it.
So when a couple of white models went to South Korea late last month to pose at a Hollister store opening (because Korean models just couldn't convey a sport that was invented in the Asian Pacific), they ended up offending Asians with racist Twitter posts.
It was really quite poetic.
Los Angeles Angels vs. Cincinnati Reds
TicketsMon., Aug. 29, 7:05pm
UCLA Bruins Double Header: M Soccer vs Duke & W Soccer vs Penn St.
TicketsFri., Sep. 2, 5:00pm
UCLA Bruins Men's Soccer vs. University of Akron Zips Men's Soccer
TicketsMon., Sep. 5, 5:00pm
UCLA Bruins Women's Soccer vs. North Carolina Tarheels Soccer
TicketsFri., Sep. 9, 7:00pm
Two of the models took photos of themselves posing with "Asian squinty eyes," according to the site Koreabang and other outlets.
And when a follower responded positively, "Look at how many Asians liked that picture... impressive," one model tweeted back, "Hahahaha they ruhhvvvv itttt!"
Seeing the cash register start to freeze over, a Hollister rep told Fox that the models were fired:
Hollister Co. and its parent company Abercrombie & Fitch value diversity and inclusion. In a recent incident in South Korea, a couple of associates did not adhere to these values. As a company, we do not tolerate inappropriate or offensive behavior. We terminated the associates involved as a result of their actions. On behalf of our more than 80,000 employees around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.
But really now. Stop buying this junk already.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss LA Weekly's biggest stories.