What Styles Were People Rocking at Air + Style?
Phantogram at Air + Style
The style part of Shaun White's festival, Air + Style, went beyond the flair of the snowboarders over the weekend.
The two-day event, which took place at the Rose Bowl Saturday and Sunday, combined live performances from acts like Kendrick Lamar and Edward Sharpe and the Magnetic Zeroes with a world-class snowboarding and skiing competition. The festival's marriage of extreme sports and a Coachella-esque music lineup caused an amalgam of fashion worlds to collide.
Chill bros came for the snowboarding, ravers and hipsters came to jam to their fav artists, and a few locals popped over to investigate why the flip there was a 16-story ski ramp in their backyard.
Sure, the skiing and snowboarding was way radical, breh! And the music was mostly impressive, but what folks decided to wear was what really made the festival memorable . Here's a breakdown of the mish-moshed crowd's clothing choices.
1. The Hype Beasts
Super-fly sneaker heads like these made up most of the crowd that came out to see Kendrick Lamar. Too bad he bailed in the middle of his set due to sound issues.
2. The 'Boarders
Many festival-goers were mostly interested in the event's lineup of internationally renowned athletes. That meant flannels, ski jackets, and chill vibes galore.
3. The Neighborhood Grouponers
This sensible shoe-wearing bunch probably came because they found a sweet deal on tickets through Groupon, and you can bet they didn't forget their umbrellas, snacks, hand sanitizer or sunblock (just in case!).
4. The Friendly Frat Bros From Down the Way
They can't miss a party. Ever. Especially not a new music, er, snowboarding festival! The rager's uniform? Printed shorts, Nike Frees, and a polo, of course.
5. The Girls That Were Field-Testing Their Coachella Outfits
It's never too early for big sunglasses and floppy hats, right? 'Chella chicks in fringey outfits could be seen attempting to warm up for April in the cold, wet weather.
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