Today in Grassroots Marketing: How to Promote Your Band with Only a Sharpie and a Truck

How to promote your band on the cheap
How to promote your band on the cheap
Gustavo Turner

It's getting harder and harder for musicians to get noticed these days (memo to local bands: if you hire an unprofessional, annoying PR hack who can't even write an email subject line spelling out the what/where/when--we won't name names--it's even harder...)

That's why we have to applaud the pluck of this guy (we're assuming it's a guy--that's guy handwriting) who just scribbled the MySpace information for both of his bands (we're assuming they are his bands or it would be just creepy) on his busted-up Toyota truck.

(There was an X-factor, though: he was lucky a certain music editor for a certain influential local publication got stuck in traffic behind him.)

Here's a detail of the brilliant, young-Don-Draper-worthy grassroots marketing effort. Now go check out those bands (sorry, we don't have time--we're too busy trying to find relevant info in annoying PR emails):

Check them out!
Check them out!
Gustavo Turner

Meet When I.O.D. (http://www.myspace.com/iodwhen) and Mothra (http://www.myspace.com/mothrarocks). See? Dreams do come true on the I-10!


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