The Promo Problem: A Publicist's Perspective
A few months back in a feature, I addressed the proverbial Elephant in the Room among music writers: the vast and never ending stream of compact discs that flows into mailboxes, so many that it's physically impossible to listen to them all. The piece struck a nerve in an inside-baseball kind of way; publicists and music writers found it instructive, or at least discussed it. No solutions have yet come to the forefront. In fact, I get more CDs these days than I did two months ago.
It's a small problem, for sure, in the scheme of things, and I should probably be channeling my attention to more pressing issues like war/peace, poverty, world hunger, AIDS. But still, the conversation continues.
During my research, I spoke at length to publicist Ariel Hyatt, who
runs Ariel Publicity. She had great things to say, and helped me frame
my thoughts. Thankfully, she recently posted a publicist's perspective
on the usefulness of promotional CDs in the 21st century, and addressed
many of the thoughts that she included during our conversation. It's a
Get the Music Newsletter
Keep your thumb on the local music scene with music features, additional online music listings and show picks. We'll also send special ticket offers and music promotions available only to our Music Newsletter subscribers.