The Promo Problem: A Publicist's Perspective
A few months back in a feature, I addressed the proverbial Elephant in the Room among music writers: the vast and never ending stream of compact discs that flows into mailboxes, so many that it's physically impossible to listen to them all. The piece struck a nerve in an inside-baseball kind of way; publicists and music writers found it instructive, or at least discussed it. No solutions have yet come to the forefront. In fact, I get more CDs these days than I did two months ago.
It's a small problem, for sure, in the scheme of things, and I should probably be channeling my attention to more pressing issues like war/peace, poverty, world hunger, AIDS. But still, the conversation continues.
During my research, I spoke at length to publicist Ariel Hyatt, who
runs Ariel Publicity. She had great things to say, and helped me frame
my thoughts. Thankfully, she recently posted a publicist's perspective
on the usefulness of promotional CDs in the 21st century, and addressed
many of the thoughts that she included during our conversation. It's a
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