SXSW: The Unsung Power of the Analog Poster in a Twittering World

Casxio, of LA, have a major presence at SXSW this year
Casxio, of LA, have a major presence at SXSW this year
Randall Roberts

Casxio, the synthesizer dance pop band from LA, is on a lot of peoples' radar at this year's festival. And it's not because they've even necessarily performed a transformative show or anything (we've missed them thusfar, and apparently just lost our chance, as they gigged an early afternoon performance at the Rusty Spur). Rather, it's because they've apparently printed up thousands of posters and have been papering like crazy. Harder work than hitting send on your Twitter account and Facebook page, but it gets them into the eyes of boatloads of people cruising up and down 6th Street.

Pretty poster done right
Pretty poster done right
Randall Roberts

A good poster: it gets your attention, and you can can't hit delete.

I'll go see that one.
I'll go see that one.
Randall Roberts

Granted, their shelf-lives are pretty low. Still, the resolution's much better than a Facebook flyer, and you can steal the good ones for your scrapbooks.

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