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As people download/share/remix/reload/etc. all forms of music in a crowded market for your attention, what's a big '90s band to do? How can they compete with "FRIDAY FRIDAY GOTTA GET DOWN ON FRIDAY EVERYBODY IS LOOKING FORWARD TO THE WEEKEND WEEKEND"?
Jane's Addiction has come with a plan: in exchange for your e-mail address for their direct-marketing mailing list, they will give you a free download of their brand new tune, "End of Lies":