Grizzly Bear make mustaches actually cool rather than ironically cool.
There is a point at which an ironic gesture is pulled off so convincingly that it transforms said ironic gesture into a overpowering stylistic shift which washes over the culture like an Indonesian tsunami.
Examples include Nirvana's combination of metal and sludgy punk rock; Paris Hilton's efforts to turn Edie Sedgwick-style, heiress careerism-slash-air-headedness into an authentic career; and whatever it is that Britney Spears does.
What can I say but that the next time you see me, I will come bearing a mustache AND EVERYONE ELSE WILL BE BEARING MUSTACHES AS WELL.
After the jump, another sentence! Maybe even two!
Yes, of course they're fake. That's the point.
Get the Music Newsletter
Keep your thumb on the local music scene with music features, additional online music listings and show picks. We'll also send special ticket offers and music promotions available only to our Music Newsletter subscribers.