[Update: Congrats to Atomic Walrus for winning Rock the Beach! They will play the Hermosa Beach Summer Concert Series to be live streamed across the world.]
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Hey, up-and-coming L.A. bands: Tired of slogging it out in divey clubs with crappy PAs in front of 20 people? Would you rather play on a nice big outdoor stage for, oh, let's say 10,000 people? Well, read on.
L.A. Weekly is partnering with live-streaming concert site LiveList to launch a band contest called Rock the Beach. The winning band gets to perform in August at the Hermosa Beach Summer Concert Series (projected attendance: 10,000) right on the beach. Even better: LiveList will stream the winning band's show to a global audience. You'll also get a $500 marketing budget and an interview to be featured in L.A. Weekly and on LiveList.com.