SXSW brings thousands of people into Austin, most of whom are looking for to do the same thing: make their working friends jealous. Well, that may be reductive. There's plenty of other people at SXSW, like the musicians, the beardos, the girls with ironic Poirot-styled mustaches tattooed on their index fingers. It's really quite diverse.
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After the jump, we break SXSW down by the numbers: