Though older than its downtown sister, the Standard on the Sunset Strip retains its own set of fans. And why not? Andre Balazs' original has an unmatched quirky cool; from its upside-down sign and its lobby (with live model behind a glass window by the check-in desk) to the groovy retro-style pool area and desert-photo-wallpapered "Cactus" lounge. Still, the Standard's Purple Lounge reigns for flashy Barbarella-like sex appeal and flamboyant club frolic. The room features swings large enough to lie down on, plenty of plush couches and spacey plastic chandeliers everywhere you look. But it's the violet light that makes it truly an otherworldly place to party. DJs lean toward electro and house rhythms most nights, and the patrons include a mix of Euro-flashsters, trendy tourists and Hollywood entertainment mavens.