Hari Kerry

So JFK has now bowed to the polls and the party consensus by pinning a political smile button on his campaign in the person of Edwards. It's an obvious attempt to make up for Kerry's huge likability gap in all the polls. And it fits in with the strategy — announced by Kerry's managers in the Washington Post a couple of months ago — to try to paper a thin layer of populist rhetoric over a pro-corporate economic program. But the toothy Edwards is a one-trick pony with no policy depth, and I'm unconvinced that this is enough to make up for Kerry's essentially contentless campaign. I'm as desperate to see Bush beaten as you are, and I'll pull the lever for the twin Johns. But Kerry's deliberate timorousness has lit no fires among the electorate — and a strategy based on letting events take Bush down while saying nothing to alienate (or attract) voters violates the old adage in poker and politics: You can't beat something with nothing. Well, as the head of New Jersey's building trades unions put it, "He's our rich French guy and we're stuck with him." But I'm worried as hell . . .

As ever,
Doug

Dearest Doug,

It is easier to poke at John Kerry the candidate than to promote him. And, as you know, my temperament about political affairs leans toward pessimism. But I am not nearly as worried as you, mon ami. I do not mean to trigger a debate over the half-full-or-half-empty polls, but they do show growing dissatisfaction with Bush and Kerry in a competitive position. But the horse race aside, allow me to address your jabs at the two Johns. Neither has left content aside. Big John talks about raising the minimum wage, spending hundreds of millions of dollars to expand health care, initiating an extensive program to achieve energy independence, protecting abortion rights, undoing the Bush tax cuts for the wealthy, and liberating U.S. foreign policy from the "arrogant" and "reckless" ways of Team Bush. This is not revolution, but it is — or would be — progress. And as a policy agenda it is arguably bolder than that of the Dems' last best hope: Bill Clinton. John the Younger has a good rap on the Two Americas, as you've heard a thousand or so times. But within that spiel, he talks about achieving equity in funding of public schools and other real matters. He has pushed for the modest — but better than nothing — Patients' Bill of Rights. In the Senate, he has raised privacy issues no one else cares about. And he's been more critical of unrestrained free trade than his Number One. Ultimately, the veep choice makes little difference. (See Señor Quayle.) But these guys can talk substance, if anyone wants to listen. The issue, though, is whether they — Kerry, that is — can connect with the few swing voters left. (Matt Dowd, Bush's pollster, told me he thinks the undecideds are about 3 percent.) Kerry is no fire-breather, and any connection he forges will not come via the projection of charisma. It will come if he persuades these folks he is serious-minded, responsible, and reliable — which Bush is not. (If calling for pulling U.S. troops out of Iraq or decrying the pro-corporate NAFTA-motivated voters, Dennis Kucinich would be preparing his acceptance speech.) Lose no sleep over Kerry's inability to electrify the electorate. That is not going to happen. He is not that sort of fellow. The question is whether he can sell what he does have to offer. At least Bush has created an opening in the market.
Fraternally,
David

David, my lad,

To overcome JFK's personality and character defaults, smart strategy dictates sharply defined positions that can mobilize voters. Even Stan Greenberg, the Clintonista pollster, told Borosage's conference that today "People are looking for a leader that will tackle our problems in a bold way." JFK is "bolder" than Bubba, you say? Bubba-like triangulations, say I — without Bubba's charisma.