Gerson, who has in the past peddled vegan condoms, says he made the first batch of Foria (taken from the word euphoria) right in his kitchen in Southern California. His first round of test subjects? They included his sister and his mother.
In an undisclosed location, Foria combines coconut oil and CO2-extracted THC oil into a concoction that women are encouraged to spritz onto their nether regions for a sensual experience. He says his "tests" show that it takes about 15 minutes for effects to kick in.
Gerson, who now lives in leafy, trendy Topanga Canyon, says the lubricant induces a sense of physical euphoria. He has tested it mostly on friends and friends of friends — more than 100 women from ages 21 to 70 — and consulted with his physician father as well as a few other doctors.
He suggests the substance works the way most marijuana products work — by targeting anandamide receptors in the brain and increasing relaxation while tuning out what he called "the constant hum of nervous stress in our bodies."
“There’s 26 FDA-approved drugs on the market for sexual dysfunction, but zero for women," Gerson claims. "We’re not providing care for a large percentage of our population.”
It took Gerson six months to perfect Foria, working with the firm Clear Concentrates, an extraction company that makes the CO2-extracted THC oil that Gerson puts in Foria.
Foria is available online and at few dispensaries around Los Angeles and the Bay Area. In L.A. those include Green Goddess in Venice and Alternative Herbal Health Services in West Hollywood.
Five milliliters of the spray costs $24, and an ounce costs $88. Each pumping of the spray bottle delivers two milligrams of THC. Gerson recommends four to five pumps for the full effect.
Foria doesn’t make anyone high, however, unless they spray it into their mouths — which he says is safe to do, just like any marijuana edible. For that purpose, he says just one to two pumps of spray is enough.
Most potheads would say that weed makes sex better, but few have applied the stuff as a lubricant. That is, until last month in Los Angeles, when Mathew Gerson, 40, launched Foria, which he claims is the first THC-infused lubricant for women.