Loading...
Media

Madeleine Brand's New KCRW Show Debuts

Comments (0)

By

Mon, Jan 27, 2014 at 11:58 AM
click to enlarge MADELEINE BRAND VIA KCRW.
  • Madeleine Brand via KCRW.
Radio personality Madeleine Brand's move between rival public stations in this top radio market will be complete today.

Her show Press Play debuts at noon on KCRW (89.9 FM).

See also: How KPCC's Quest for Latino Listeners Doomed The Madeleine Brand Show.

The host left KPCC (89.3 FM) after the station turned her Madeleine Brand Show into an experiment in Latino audience marketing that added a former ESPN host Jorge "A." Martinez to the mix. That created ...

 ... the Brand & Martínez show. It didn't work. At least not according to Brand's subsequent reaction.

The show forced a sports shouter to share the air with a public radio narrator, all in the name of trying to reach a younger, browner audience. It wasn't a bad goal, but it did appear to be a bad mix.

As Tessa Stuart put it in an LA Weekly cover story on the split,
Ultimately, the story of Brand & Martínez's brief, unhappy run isn't just the story of the spectacular flameout of one of the most promising new public radio programs in the country. It's also a story about corporate interests, commercial appeal - and the battle over the soul of public radio itself.
Martinez has carried on with Alex Cohen in a show KPCC is calling, appropriately enough, Take Two.

Brand took her talents to KCRW, an NPR flagship and cornerstone of SoCal public radio that has been overshadowed in the last decade by the fundraising juggernaut that is KPCC and its parent, Southern California Public Radio.

KCRW says in a statement that the one-hour Press Play will ...
 ... explore Los Angeles as a major player in the spheres of politics, entertainment, arts and culture, technology, and science - both nationally and internationally. This means looking at the world through the lens of Los Angeles, and turning to guests uniquely tapped into the region's culture.
Jennifer Ferro, KCRW's president and general manager:
Madeleine is like that good friend you always wish to have - intelligent without being intimidating, versed in a wide-variety of subjects from world news to pop culture, a good sense of humor, and always knows what is going on. 
We'll be listening.

Send feedback and tips to the author. Follow Dennis Romero on Twitter at @dennisjromero. Follow LA Weekly News on Twitter at @laweeklynews.

Related Content

Related

Now Trending

  • Yes, L.A. Is One of the Most Expensive Cities For Car Insurance

    It's not your imagination: Angelenos pay some of the highest car insurance rates in the nation, according to a new study conducted by Quadrant Information Services for insuranceQuotes.com. You could probably guess why. We live in a dense city with dense traffic. We buy nicer cars. We're the hit-and-run capital of...
  • Final Dodger Games to Be Televised For Free

    Time Warner Cable has pissed off a lot of Dodger fans in L.A. because it has a monopoly on broadcasting the team's games, and most of Los Angeles isn't seeing them. Of course, there are two or more sides to every story, and TWC says the folks it has been...
  • L.A. Pot Factory Churned Out Millions Worth of Weed, Cops Say

    In the middle of the scenic San Fernando Valley stood a 14,000-square-foot warehouse. And in this warehouse, cops say, was much weed. So much weed, in fact, that the operation allegedly churned out $3.7 million dollars with of street-value marijuana every two months, the Los Angeles Police Department announced in...
    3
Los Angeles Concert Tickets